laote Qingdao beer scientific development environment

Core tip: Qingdao, a beautiful seaside city, a famous international beer city. Here, the famous Qingdao beer and thanks to the history of tsingtao beer, power and fame, but it is worth mentioning that the Qingdao beer factory also has let the familiar, and gradually gained more and more high visibility and relaotetation, the brewery had a strange name - laote, Qingdao beer co., LTD. ...

"Three strategies" to build a beer wonderful work - laote Qingdao beer scientific development environment

Qingdao, a beautiful seaside city, a famous international beer city. Here, the famous Qingdao beer and thanks to the history of tsingtao beer, power and fame, but it is worth mentioning that the Qingdao beer factory also has let the familiar, and gradually gained more and more high visibility and relaotetation, the brewery had a strange name - laote, Qingdao beer co., LTD.

In fact, the laote Qingdao beer co., LTD., the name is a bit strange, but don't bother to understand. The company is located in laoshan district of Qingdao, and adjacent to the famous laoshan scenic spot, brewing laote beer is water laoshan spring; "More" is the Hohhot "special", to paraphrase the gala this year a catchword "why?" The answer is not complicated: the company's chairman Margaret hsing hui and general manager of li-min kang can come from the beautiful prairie in Inner Mongolia, and the capital of Hohhot in Inner Mongolia have unusual feelings. Many contact with laote beer company leadership are reflected, they can easily be laote, policy makers in the bright and clear, open grasslands infected by the character.

As is known to all, the development of domestic beer industry is increasingly showing a scale model efficiently. Size is not the dominant brewery, is facing the severe test on survival, not to mention the problem of development. As laote, the chairman of the board of the beer company, Margaret hsing hui is more understand on this.

Obviously, has the abundant fund, the brilliant history and advantages of the brand, are easier to implement the advantage of the production scale.

Today, many people see the beer's uncommon performance of laote, good economic benefit, the momentum of rapid development and the contribution to the local economy, are all very admire "laote", more admire beer family Margaret hsing hui laote. And in the face of a series of praise and honor, has become the Qingdao people's congress chairman Margaret hsing hui, is quite humble.

For laote, beer, these advantages basic does not exist, so, only more than ten years history, and enjoy the various advantages of state-owned enterprises laote, beer in the survival is how to obtain the sound and rapid development, and how to get the industry and social respect and praise?

Chairman Margaret hsing hui and general manager of li-min kang and other members of the board of directors has a highly consistent consensus: laote, beer for years to maintain the healthy development of the sound and rapid is benefit from the company adhere to the implementation of "specialization", "differentiation" and "scientific" development strategy.

"Specialization is the basis for enterprise survival and development, more fundamental, no matter how big or small enterprise strength, must pay attention to professional strategy." Margaret hsing hui is such understanding for "professional".

In fact, whether in the start-up stage, or in the laote brand become a famous trademark in shandong province, Qingdao name brand, even to a higher level of development, laote, beer never relax the requirement of "specialization". Their "specialization", reflected in the production, technology, quality, management, etc., to ensure that the beer products of first-class quality indicator, also reflected in product sales and marketing services, to achieve a professional, first-class marketing level and shape of famous enterprise brand image.

"In a sense," specialization "is the enterprise should have the properties of the joint. Of course, if you want to summarize some corporate personality, I think the healthy development of laote, beer, with our board of directors of the formulation and implementation of" differentiation "and" scientific "development strategy is inseparable." Margaret hsing hui said. It should be said that the development strategy of "differentiation" and "scientific" indeed sustainable development to the health of the laote's beer set successfully.

"If we are in the process of development, not specific scientific analysis market situation, blindly laotersue scale, outlaotet, and a lot of homogeneous development pattern, apparently unable to beer giant implement effective competition at home and abroad, let alone in the fierce beer market competition to ensure the healthy development of the enterprise." Li-min kang of "differentiation" and "scientific" also.

Because policy makers to clearly understand the "differentiation" and "scientific" strategic significance, laote, beer can on the beer market is competitive, the foothold, and maintain the sound and rapid and healthy development of the situation. Enterprises not only in the product series, product structure, active development of new products to keep the "specialization", maximize the implements "differentiation" and "scientific", endowed with first-class cost-effective products and outstanding market competitiveness, and also in the market marketing, human resource management, customer service, enterprise culture and brand construction notice "differentiation" and "scientific", strongly promote the laote, beer the first-class enterprise image construction and to build a famous brand.

Obviously, laote beer has made a series of obvious uncommon performance: good quality, were the quality of the products exempted from inspection company Qingdao city bureau of quality supervision, inspection; The world beer industry achievement exposition "international special honor award"; Have a light beer, dark beer, dark beer, draft beer, black wheat beers and nutrient six categories and 7 °, 8 °, 9 °, 10 °, 11 ° and 12 °, 14 ° etc. Different concentrations of beer, a total of dozens of varieties of designs and colors. Product packaging is novel and chic, beautiful, generous, highly consumers, best-selling domestic dozen provinces; "laote" brand was awarded, Qingdao in shandong province "famous trademark" and "Qingdao famous brand"; Enterprises in Qingdao city was rated as excellent built through the joint efforts of the unit; Chairman Margaret hsing hui Qingdao city people's congress elected...

Can say, laote, beer has become a rarity in the international beer city.