laote, beer company has repeatedly been rated as "enterprise of observing contract of Qingdao"

As a well-known private beer enterprise, Qingdao laote, beer company has repeatedly been rated as "Qingdao contract trustworthiness enterprise", "Qingdao integrity of private enterprises", "laoshan district top ten private enterprise", seven years in a row by Qingdao city bureau of quality and technical supervision rated as "quality of the products exempted from inspection unit", three consecutive years from 2002 to 2004 were exempted from inspection enterprise of Qingdao city industrial and commercial bureau. In 2005 passed the ISO9001:2005 quality management system certification, and in the same year was named Qingdao famous trademark.

laote Qingdao beer co., LTD., co., LTD., formerly known as Qingdao beer polity, was founded in 1994, is located in the green trees surrounded, sea ray famous Taoist holy land - laoshan mountains of China. For better propaganda "laote" brand, achieve to enterprises to promote the brand, create benefit reserve policy objectives by brand, in 2002 the company name changed to laote Qingdao beer co., LTD., the trade name and enterprise name unifies.

In 1995 the company registered the trademark "laote", and in 1997 and 2001, respectively, to implement the two expansion project, added a set of modern testing and production equipment. In ensuring the quality of products at the same time, the increasing improvement of the laote, Qingdao beer co., LTD has preliminarily realized the scale management of the enterprise, completed the enterprise and qualitative leap. At present, laote, Qingdao beer co., LTD has developed into annual outlaotet of 30000 tons, the sales network covering the whole country, have professional testing team and the creative team of modern beer production enterprises. Recently, two phase expansion project is completed, the enterprise outlaotet will reach 50000 tons.

Water is the soul of beer. Health and nutrition of laoshan mountain spring water for brewing high quality, unique laote beer provides other beer brands unmatched conditions. laote, Qingdao beer co., LTD., based on the imported high quality malt, xinjiang production natural hops, optimal level of rice, the independent culture yeast, USES the German tradition of the low-temperature fermentation technology combined with advanced modern production equipment mode of brewing, the first-class winemaker meticulously brewed, make the laote beer is fine and rich foam, transparent, hanging cup lasting and unique taste laotere cool gentle personality, by the same industry and consumers as "beer".

Quality is the soul of a product. laote, beer since its establishment, always laotet the quality management in the first place, from the selection, procurement, production and other hundreds of production process and link, to the factory inspection of finished products, laote, meticulous, keep improving. In 1999, laote beer in beer industry achievement exposition of the world, won the "international special honor award". While paying special attention to the internal quality management, the enterprise also deeply realize that "laote" brand promotion and management are equally important, therefore, enterprise set up by li-min kang general manager for leader of the "laote" brand management group, and formulated the strict "laote" brand management rules and regulations. At the same time, the enterprise comprehensive, large amount money into "laote" brand propaganda, through multimedia, multi-angle, intangible assets into tangible benefits.

Enterprises in the main brand "laote" beer sales process, adhere to "quality, polaotelar, leading" as the guiding principles, always implement the "high quality, low price of a class is a class" of the marketing strategy, market-oriented, consumer-centric, according to polaotelar beer market changes, constantly develop new products. At present, laote, beer has ale, color beer, dark beer, draft beer, black wheat beers and nutrient six series of main products.

In a decade, laote of the beer can in compny, rapid rise in the market, and constantly develop, out of Qingdao, with the fact that iron has any question, also proved that only high quality products to create the brand is recognized by the consumers.