laote brand dream

Laoshan, the first famous mountains "sea". In 1994, laote, Qingdao beer co., LTD. Was established in here. At the beginning of entrepreneurship, business leaders and established the brand strategy, strive to laotet the "laote" brand in shandong famous brand, national brand and the world famous brand.

Dream is always a good thing, but the reality is cruel sometimes. The enterprise technical force is weak, the shortage of management personnel, product yield little. Basic sea, nearly 60 million yuan of original investment losses of more than 400, ten thousand yuan in 1997.

The board team worried, analysis the reason, the meeting day and night to discuss the solution. Finally after please experts research, the company decided to bold practice the expansion. On November 8, 1997, the first phase of expansion with a total investment of more than 3000 ten thousand yuan, completed in April 1998. Improve the quality of the production.

laote people take on the second phase of expansion in 2002, completed in the spring. After two expansion, a new set of modern testing equipment, filtration equipment, and yeast wine culture expanding, laote, beer co., LTD., has begun to take shape, to further improve the quality of the beer and production. Again at the end of 2006 to April 2006, the company invested more than 7000 ten thousand yuan, the new one by Germany imported equipment assembly of bottled packing line. At the end of 2007 cans packaging line on the agenda again, is now normal production. laote, truly realized from Qingdao beer out of shandong, to the country, sold well all over the country 23 provinces, autonomous regions, more than 60 large, medium and small cities.

As the company gradually turn into normal operation, private enterprise's special advantages, coupled with the support of the government at all levels, the development of the company has achieved good results. In 1999, laote beer in beer industry experience in the world expo, the ec international honor united criticism committee, the international Asia academy of liquor-making technology institute, won the "international special honor award"; Company eight consecutive years by Qingdao city bureau of quality and technical supervision awarded the "quality of the products exempted from inspection unit"; In 2000 and 2001 for two consecutive years was named "tax advanced units"; Qingdao city in 2002 is evaluated "defend the contract heavy credit enterprise", "advanced collective" environmental protection; In 2003 was rated "good faith private enterprise", Qingdao laoshan "top ten private enterprise", "Qingdao famous enterprise rights protection unit"; From 2002 to 2006, five consecutive years by the Qingdao industrial and commercial bureau awarded "exempted from inspection enterprise". In 2005 passed the ISO9001:2005 quality management system certification, "laote" trademark in the same year was named "Qingdao famous brand"; In 2006 passed the QS certification and was awarded as "shandong famous trademark", "Qingdao famous brand".

Hard work for more than ten years has become the past, the future is full of challenge, of course more opportunities. As the change of social economic environment, the company hard to avoid there will be new problems, the financial crisis is affecting enterprise development, how to "to" turn the crisis into an opportunity for? How to be more scientific and sustainable development? laote moment in thinking.

Company plans to take some measures like this: on the whole brewing workshop to conduct a comprehensive renovation, including the brewing building reconstruction, saccharification equipment update; On the energy sector of distribution such as strict scientific monitoring, effectively saving energy and reducing consumption, lower production cost; Adjust the structure of sales management and business; Cut some small profit loss and low level of business, looking for new profit growth point; On the premise of guarantee the production capacity is not affected, to renewal and reconstruction of sewage disposal and other environmental protection facilities, to ensure to meet the national standard requirements. To do the long-term sustainable development of the enterprise, to shoulder social responsibility of enterprises and historical mission.

A grand blueprint has been drawn, laote people with diligence and wisdom, rushes out a road of the own brand, for the brand of Qingdao, China.