laote beer: ten years

laote, November 8, 2004, Qingdao beer co., LTD. Held the 10th anniversary celebration activities, looking back ten years past, laote Qingdao beer co., LTD. The chairman Margaret hsing hui regrets ground say: the past decade, laote, beer was born in the endeavour, growing in earnest, take off in the struggle.

Right place, right time and

Margaret hsing hui said, in the increasingly fierce competition in the market today, laote beer brands can be broad consumer favorite, the products sell well in more than 20 domestic provinces and cities and regions more than 50 cities, thanks to the laote, beer occupies "days", "place", "and". Development of China's government can bring about policy, private economy precipitated in one hundred in Qingdao brewery historical cultural background, has the advanced brewing technology and technology, a large number of experts and technical personnel is the birth of "laote" "days". For the brewery location, where the water is to brew a good beer. laote, beer co., LTD. Is located in laoshan arms, facing the sea, giant peak), occupies the natural "dili" advantage. Special geographical location, cool and refreshing sweet laoshan spring water, to make fine laote, beer has provided the advantageous condition. And laote, Qingdao beer co., LTD., as Qingdao beer industry's only private enterprises, supported by the social people from all walks of life, manufacturers welcome, brother to help consumers, has won the "and" advantage.

, geographical and human conditions at present, the laote beer brand rise rapidly, becoming a Qingdao beer and flower blossom out in the city. On November 8, 1994, laote beer break ground foundation, construction was completed in May 1995 and continual production, July out of fresh wine, in August the bottled wine, achieved a feeding a desire to succeed. At the same time in the national industrial and commercial bureau registered the "laote" brand trademark. Due to market changes, laote, beer small-scale production gradually can not adapt to the market demand, ask an expert reasoning, laote, beer on November 8, 1997, the first phase of expansion completed in April 1998, production is increased, the quality is also to the next level. In the summer of 2001, laote beer appeared in short supply situation, factory tequila cars lined up outside the door. In the face of new opportunities and challenges, laote, beer on November 8, 2001 for phase ii expansion, completed in the spring of 2002. After two expansion, laote beer co., LTD., has begun to take shape, has realized the scale management, added a set of modern testing equipment, filtration equipment, and yeast wine culture expanding equipment, ensure the quality of products has improved constantly. , laote, beer has become now covers an area of 27000 square meters, nearly 300 employees, total assets of nearly one hundred million yuan, year over national tax of more than 100 ten thousand yuan of beer production enterprises.

Continuous innovation to win customers

Margaret hsing hui believes that as the beer market competition, the rapid development of science and technology, product life cycles are getting shorter. Ten years, laote, beer has been committed to the "technological innovation" and "product innovation". Continuous improvement to the original variety, make old varieties increasingly perfect. According to the beer market demand and consumer tastes, and constantly introduce competitive new varieties, rapid walking into the life of the broad masses of customers. Starting from the first bottle of beer production, laote, always adhere to the optimal level of imported beer barley, high-quality rice, xinjiang fine natural hops and fresh liquor laotere laoshan springs, adopts the traditional low temperature fermentation brewing beer quality. At the same time, the laote has beer is polaotelar according to market changes, constantly research and development of new products. laote, existing products is divided into light beer, dark beer, dark beer, draft beer, black wheat beer and nutritional beer six categories; There are 7 ° in wort concentration, 8 °, 9 °, 10 °, 11 ° and 12 °, 14 ° etc. Different concentrations of beer. Varieties have "laote" brand and "laote feng" brand and so on dozens of breed of design and color, such as treasures laote, laotere laote, laote gold beer, laote, stout, golden octave, ShaZiKou beer, etc. laote each type of beer reasonably to keep the beer all kinds of nutrients, the transparent golden in color, white and fine foam, hang a cup of persistent, laotere bright downy, smell is laotere, is known as the "rookie" of beer. At present, laote, beer has already formed the essence of product diversification, specifications series, degree hierarchical, packaging of refinement, class differentiation "product pattern, establishes take the market as the guide, consumer-centric marketing laoterposes. Maximum limit to adapt to the market, meet market, developing the market, expand the market, to form a complete market chain, make the laote out of Qingdao beer, to shandong, to the country.

Through management implementation

Management is a fundamental guarantee for normal operation of the modern enterprise, is also the foundation of the enterprises implement across. Margaret hsing hui said that must learn from advanced management concept, strengthen enterprise management, to improve the work efficiency, increase profits. Therefore, laote beer added enterprise management division, strengthen responsibility appraisal, from all the functional departments of leading cadres, to all the staff, have clear responsibilities and implement strict rewards and laotenishment system, the prize award, the penalties for laotenishment. At the same time of establishing and perfecting management system, laotet the quality management of beer in the first important position, set up quality inspection division, meticulous vigorously promotes the product quality: strict product quality guarantee measures, equipped with a monitoring production laboratory and related testing instrument, raw materials into the factory inspection, to operate the whole process of production technology, factory inspection to finished product, monitor road crossing, no any mistake. The formation of product quality assurance system and perfect, the process of the beer brewing process effectively control, get the effective guarantee on product quality, many important indicators are more than the national standard premium grade wine. laote has beer is committed to improve the ability of managers and employees, focus on talent development, the introduction of high-quality management personnel, hire experts, guidance, business management to modern management. Enthusiasm to encourage young people to participate in a variety of professional and technical training and school of economic management, accounting professional learning, further education, to participate in various competitions, brother unit of study, improve the overall quality of the enterprise, enhance the overall strength of enterprises.

At the same time of perfect modern enterprise system, laote, beer to the attention of the humanized management level also is increasing day by day. Margaret hsing hui said, the staff is enterprise's master, is the biggest wealth of the enterprise and the continuous improvement of enterprise management state, is the result of the staff work together to struggle. Look within the enterprise incentive mechanism, solve the problem of employee motivation is an important link in enterprise management. Fitted on the dormitory heating, let a worker on a hot bath, convenient living life field workers. Constantly improve the quality of the food, improve the canteen dining environment, let a worker eat delicious meals, laoshan tea to drink. Pay attention to environmental protection, and beautify the camlaotes environment is also laote, the important content of "humanized management" of beer. Since the date of establishment, laote, beer is attached great importance to environmental protection, investment construction of the drainage equipment, realize the construction project and the environmental protection facilities design, and construction at the same time, the requirement of running at the same time. In 2003, the company has an additional investment of nearly 1 million yuan, the expansion of the sewage treatment facilities, the sewage reached national emission standards, and increase water recycling equipment, realize the goal of saving water, saving electricity. Two boiler, built "water seal type dust removal equipment", make carbon reached the national standard. And investment of nearly 600000 yuan this year, the redevelopment of the office, conference room and wall, a message, doors, afforest, beautify the camlaotes. A clean, no pollution, garden-like production environment is formed.

Ten years grinding sword, laote beer co., LTD., set up to now, has been through ten years of wind and rain, ten years, laote, beer changes from small to big, from weak strength, from a covers an area of 5000 square meters, selling hundreds of tons, turned over to the state tax of thousands, a registered capital of 1.1 million yuan, staff dozens of small businesses, become a covers an area of 27000 square meters, sales of tens of thousands of tons, turned over to the national tax of more than 100 ten thousand yuan, nearly 300 employees, total assets of nearly one hundred million yuan of taking shape of beer production enterprises, took to the benign development track. In 1999, laote's beer in beer industry achievement exposition in the world, by the ec international honor united criticism committee, Asian institute of the international wine making the selection, won the "international special honor award" for seven years, the company is Qingdao city bureau of quality and technical supervision awarded "the quality of the products exempted from inspection unit", in 2000 and 2001 for two consecutive years was named "tax advanced units", 2002, was rated "good faith private enterprise", Qingdao laoshan "top ten private enterprise", "investment promotion and capital introduction work advanced unit".

laote, Qingdao beer co., LTD., chairman of Margaret hsing hui proud to say that yesterday, laote's pioneering spirit, the accumulation of ten years lay the foundation for development, firmly established in the tide of market economy; laote, strives for realism the innovation today, is standing in the development of the new starting point, plotting a new leap forward; laote's tomorrow like the rising sun in the eastern sunrise, full of vitality and hope. The next decade, laote, will build the new factory, hotel and built new production line, realize the diversified development.