"Drunk" Margaret hsing hui women

"Drunk" woman: Margaret hsing hui

Character tags: Qingdao beer co., LTD., chairman of the laote

People impression: bright, bold, bold, careful

Cover:

he said, 20 years, I always daily in the research of beer every night.

She said: ten eight consumers say not, at least 95% of the clients will say, is only just.

She said, to build factories, do entities like laoshan pine root, root in laoshan granite, no matter cold summer, the sun, can take root and thrive.

She is laote, Qingdao beer co., LTD., the boss of Margaret hsing hui. 30 s, she gave up her Inner Mongolia prairie thriving enterprise, back up the bags go alone to Qingdao, came to laoshan "chasing the water". Cover plant, equipment laoterchase and management, strong sales... A new private breweries are beginning to stands at the foot of the 5 a grade scenic spot.

From fresh beer and earthquake only two varieties, 2000 tons of production capacity, a production line of small workshops to six categories, dozens of varieties, 100000 tons of production capacity, "Qingdao famous brand", laote, together with beer and Margaret hsing hui grow up in frustration. "Especially in the first 10 years of experience, is I after a decade of wealth." Margaret hsing hui said.

With the wealth, Margaret hsing hui and laote began the inner path. The experience has "informal" Margaret hsing hui formed the habit of themselves. Because she knows, oneself do not like before "eyes closed" can make money, she also has hundreds of employees in the company, she had countless consumers at home and abroad, she also wants to run for a lifetime "laote" brand.

In tooling in the office, this is Margaret hsing hui the habit for many years, even when accepting a reporter to interview. Her house is on the top of the production workshop, overtime has become the norm. "I am" laote "crazy." She said. Such Margaret hsing hui enter the factory, there is no gender concepts, chew bones, broken problem, she knew that production enterprises with no small matter, every little detail of damage is difficult to make up for.

Now Margaret hsing hui, with "numerous" halo. Her laote beer, again and again for the Australia, New Zealand, South Korea and other international markets. Break out of it, the "laoshan pine tree rooted in laoshan more grow up more fortitude.

To make only a national 5 a grade scenic spot of the beer company into a beer garden, to make the world as "laoshan water crystallization" thumb up, to make the laote, one hundred brand... It was close to "is" the age of Margaret hsing hui have faith, but she never believed "fate", believe yourself.

The text/our reporter Zhou bencen lotus

Figure/our reporter Li Juanhui

Margaret hsing hui:

The prairie golden beer dream of a woman

On August 16, 2014, laote beer co., LTD., packaging workshop, just produce beer is in the final part. A "lady" in overalls shuttle between the assembly line, talking to other workers from time to time, if no one told you, you don't know, she is the private beer company boss Margaret hsing hui. At the age of 27 "chasing the water" from steppe to laoshan, with the "crystallization" of laoshan water from laoshan to world, Margaret hsing hui and her laote, has gone through 20 years.

mlaotelse decision:

27 "chasing the water" to laoshan

Margaret hsing hui is in Inner Mongolia, in hometown "who" scolds, run a assets of nearly one hundred million yuan trading company. "I'm chasing the water." This is about 20 years ago that seemingly imlaotelsive decision, Margaret hsing hui give "reason".

Women's special police have shot back at the end of 1987, held the she went into business, founded in Hohhot "huimin trade co., LTD." and doing physical color. By chance, a chance she was invited to the fourth session of Qingdao international beer festival, came to the beautiful laoshan, deeply impressed by the scenery here and spring water.

"For the beer, water is very important, is the lifeblood of the beer." That green tour, aroused the survivor of xing "entrepreneurial enthusiasm" - "not only to sell wine, I also want to produce wine". Laoshan mountain is one of the world's three major drainage, has such a good resources, produce beer must not wrong.

That was in 1994, Margaret hsing hui with a three year old daughter, and the beauty of the Inner Mongolia prairie to say goodbye, came to the foot of laoshan alone. Since 20 years, the plant, the mountains, the city, for her going home.

On November 8, 1994, laote brewery to break ground, infrastructure is completed in 1995, Qingdao beer co., LTD was officially laote.

Ten years of hibernation:

Two varieties started to build brand laote

No experience as a production enterprise, it is in an unfamiliar place, want to build a brewery and not so simple as you think. Hung laote, at this moment, "the only private beer production enterprises of Qingdao" the halo, under primary "pleasure and pain.

"We have only one production line, the production capacity of 2000 tons, varieties and only two, is fresh beer and earthquake." Margaret hsing hui said. Business is tough, small-scale production of laote, beer is hard to meet the demand of the market, problems must be combined with technology and management, enterprise is struggling for a time.

Especially for Margaret hsing hui, experiencing a huge psychological gap and transformation of thinking. "Before do trade, that is the number of money." Personality is bright and clear Inner Mongolia woman said with a smile, but her expression instantly serious again: "don't want to do business so simple, the product quality is the life of the enterprise, can't miss any detail, enterprise no trivial matter."

In the production of the first line, the impact on the first line sales, Margaret hsing hui took out prairie girl born determination and courage, himself monarch market, grasp the operation.

"Now think about it, the first ten years of experience, frustration, pain, that is my ten years of management, grasp the most valuable wealth." When interview, Margaret hsing hui of laote and his first ten years of footnotes in Qingdao.

In the exploration of the difficult:

Work in the morning, the factory is the "home"

With the wealth, Margaret hsing hui and laote began the inner path. Expansion is the first step, a new set of modern testing equipment, filtration equipment, and yeast wine culture expanding, improves the quality and production. On this basis, Margaret hsing hui offered to differentiation and foreign and foreign market.

This experience and process, once the "informal" Margaret hsing hui formed the habit of themselves, especially about the enterprise production and quality of the transaction, could not help but ask in person. "Before doing trade, allowing errors, are nothing more than to earn less money, but to do business, any small things will affect development, impact on the company's employees." Margaret hsing hui said, now, she has not only for ourselves.

She was thinking, did the same. Margaret hsing hui's office in the same building and packaging workshop, out of the office can't walk a few steps, can overlooking the laote production line. Wearing overalls to go online to see, this is Margaret hsing hui habit for years. "Happy." She used the simple and direct words describe their see laote development of mood.

Her home, are also linked - in this building and office of a room. "The three years, I seldom go home, because always work overtime." Leave the office a little later in the morning, she says, directly into the room to sleep has been granted.

Gratifying results:

The six products have won praise

Is not only make a commitment to management on how to evaluate to also become a problem Margaret hsing hui thinking day and night. "We are reforming technology, reduce the energy consumption and improve the quality of the products." She told reporters, these, is to ensure that the quality of the laote's beer products achieve optimal level standard.

%<Z&QNH1























??yfS/&!

fM!(:ormal; color: rgb(43,43,43); border-top: 0px; border-right: 0px; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">  

"For laote, beer, 8 out of 10 consumers speaking, is not enough. At least 95% of the customers have to say, this also." Margaret hsing hui strict requirements for product quality: the quality, not to point with surface."

Cling to the quality, make laote beer had great momentum. Start from the first two varieties, more than 2000 tons of production capacity development 20 years up to now, laote for beer, protoplasmic, beer, dark beer, draft beer, black wheat beers and nutrient six categories and 7 °, 8 °, 9 °, 10 °, 11 ° 14 ° and 12 °, different concentration of beer, a total of dozens of breed of design and color, such as; Sell well at home and abroad.

Shrouded in laote more beer on the aura: were exempted from inspection product quality company Qingdao city bureau of quality supervision, inspection; The world beer industry achievement exposition "international special honor award"; "laote" brand was awarded, Qingdao in shandong province "famous trademark" and "Qingdao famous brand"; Enterprises in Qingdao city was rated as excellent built through the joint efforts of the unit. Chairman Margaret hsing hui also was named the national outstanding entrepreneur.

The breakthrough of success:

Two thousand cases of wine from laoshan to South Korea

In July, more than 2000 cases of fresh laote, laote in Qingdao beer, beer co., LTD., production workshop logoff, formally deliver goods exported to South Korea.

According to li-min kang laote, Qingdao beer co., LTD., general manager, this is laote, beer after open the Australia and New Zealand market in 2005, once again, the door knocking on the international market.

"The laote with Qingdao beer joint development of South Korea's market is a large well-known south Korean company, the company is South Korea's national famous manufacturers." Staff of the laote, beer co., LTD.

"For us, this cooperation let us have more confidence to product." Margaret hsing hui introduces to the reporter, the other party in cities across the country for many times, and laote, beer can stand out from the competition, is a breakthrough. "We will rely on the latter's marketing idea and marketing team to develop the Korean market." Margaret hsing hui said.

The reporter understands in the interview, at present, Qingdao laote, beer production capacity of 100000 tons, mainly sold to foreign and domestic. "We walk in South Korea's main wine business super, ordinary people can buy a taste, from the current feedback, very good."

Firm's dream:

laote will let the whole world "thumb up"

According to Margaret hsing hui, not only in Korea, in Australia, laote, beer also have three agents, operating various series of laote beer.

Her "ambition" is not limited to this. "Our goal is to the province and outside the country." She said, according to the plan, laote beer is to negotiate with our agent, the United States and Canada market. "I have confidence that our beer can get recognition abroad."

Is 20 years old this year, the laote, Margaret hsing hui also from 30 is quick to "knew" age. But the "mandate of heaven", Margaret hsing hui not letter, she said: "I believe myself.

Front is the sea, backs to laoshan's highest peak, Margaret hsing hui said, pointing to the distance: "do you think of our location, much good." She has laote paint of the blueprint for the future.

"We are a located at level 5 a scenic spot in the beer company, we will in future laote brand at the same time, extend the industrial chain." Margaret hsing hui, according to the food culture tourism will become an important part for the development of laote te in the future. "Former small workshops, to become a beer garden." Margaret hsing hui said.

Dialogue:

Entrance into enterprise ", there is no gender sense"

Reporter: you used to be do trade, entity's biggest feeling is now do?

Margaret hsing hui: now I and laote, how difficult things in the past, how chew bones are chewed, the business entity or crazy. Trade is counting money, do industry, brand like education. Is a root, like laoshan granite on laoshan loose, no matter cold summer, the sun, it will take root and thrive.

Reporter: you have no technical background, but has now is an expert in beer, the production, this is only the visible your affection for enterprise.

Margaret hsing hui: 20 years time, I every moment of every day in the study. Started production of beer, as long as there is time for the workshop, a free now and go. Production line is very spectacular, look at the production line operation, very proud.

Reporter: well, laote's territory in the future, tourism has its place, in your plan, what food culture tour will be model?

Margaret hsing hui: we will use the geographical advantages, the company will make the garden, provide some sightseeing tourism products. Mainly is to let visitors see liquor-making raw materials, the latest technology and processes, to taste the fresh beer laote.

Reporter: for many women, seems to be a difficult to adjust the contradiction between career and family, how do you balance the two?

Margaret hsing hui: in my opinion, there is no conflict between the two, the key is the mentality. Me a door into the enterprise, there is no sense of gender, but as long as a home, I will do as wife and mother when I should do. Mentality of the transformation is very important. Especially for my daughter, her growth, study is the first. The company's affairs as long as it's not too urgent, I can rely on night work overtime to complete, but the child thing is can't afford to delay.