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Until the 23rd Qingdao international beer festival yesterday With only nine minutes
Industry News2013-08-28
Qingdao in August, passion "drunken beauty", 16 day and night revelry, nearly 4 million people from all over the world gather to the beautiful coastal city Qingdao, booze under more than 1200 tons of sweet wine. On August 25, 30 points, 9 p.m. with beer festival special video broadcast in the city, the 23rd Qingdao international beer festival ended smoothly. However, love will not stop fermentation beer and Qingdao, 9 August 2014 solstice on August 24, laoshan century square beer city will once again open party.
goodbye
Nine minutes short 16 days
On August 25, 30 points, 9 p.m. in drinking area, north square and south square passion square centre stage of the four pieces of LED large screen at the same time, the screen, is 16 days and passion, Qingdao international beer festival is in this way, the 23rd came to a close.
Don't please star, no party, this includes three major parts of special short film about 9 minutes, divided into "highlights", "oktoberfest compose the new spanning" and "meet" in the coming year. A toast, drinking, carousing, elegantly the oktoberfest record scene through the big screen to present in front of visitors, showing the largest site use, the most in the history of beer brand, in the history of the most polaotelar media focus, in the history of the most strong cultural complex, in the history of one of the most ChengGuoJi colour annual beer festival. It only took five minutes and opening ceremony.
16 days of the feast, 27 of 18 countries well-known brands, more than 300 kinds of beer is leading role. In addition to the world's top ten beer brand, Thailand - the lion, Serbia, deer, Belgium at the white brand made its debut, and section countries, ginseng, ginseng festival beer brand products and most of all.
16 days of the feast, to nearly 4 million tourists come here and all the people here.
Beer has overtaken released from the passion of a "city" to a city's linkage, the cheers of Qingdao international beer festival burst into the world of pride, to interpret the oktoberfest "cheers" with the world view of cultural spirit and temperament, to achievement of the new Oriental new style for the largest beer festival.
The 23rd festival come to an end, but Qingdao "cheers" with the world is still going on.
Ha must
Tourists over the half
Wine is an eternal subject of Qingdao international beer festival. 16 days, nearly 4 million people, more than 4 million tons of beer, this is the 23rd Qingdao international beer festival to hand over the paper.
This year's festival invited 18 countries 27 well-known brands, more than 300 kinds of beer, wide variety of beer so many tourists from afar the edition. Point several kinds of taste, is not enough to use plastic bags on a few big bag, this beer is everywhere in the city.
The Qingdao international beer festival with Munich beer festival in hand appeal is stronger. According to a third party appraisal institution, the beer festival tourists accounted for 51.9% of the total number of tourists, refs is a 9% increase over the last year's beer festival, in previous years is given priority to with local visitors to tourists is mainly tourists. The proportion of foreign tourists in tourists also slightly higher, accounting for 5% of the section and the total number of tourists. Not only that, even drinking competition attracted 18 foreign player to join in the "title".
Oktoberfest extroverted degree to achieve improved, at the same time, also proved from the side to enhance its brand influence and appeal." Laoshan district, oktoberfest battalion commander summer are pointed out.
Shuang slanting
The carnival power
"The festival to meet the diverse needs of the tourists, combining passion and romance, let visitors in the same area can feel two different styles of beer festival." Oktoberfest staff of the office, this year's carnival, a total of importing nearly 60 amusement equipment and games. In addition to the invincible and big flywheel that is polaotelar with tourists, happiness the ferris wheel, exclaimed top facilities such as barking, also the new India flying carpet, trojans and other large-scale amusement equipment such as fairy tale, meet the demand of the visitors a variety of amusement. In addition, the establishment of children's entertainment carnival, offers little visitors pleasure garden. At the same time, the carnival this year increased to beautify the surroundings of amusement equipment, the carnival area into a colorful, beautiful dream carnival paradise, many visitors linger.
Don't go to the carnival, of course, also can feel the passion inside the tent, every day in the afternoon and evening, each tent into the joy of the ocean, the audience the audience follow actors on the stage or singing or dancing...
fabulous
Singing with the beer
The festival also under sufficient time on planning site layout. In order to elaborate the beer garden, promote the life evolution of festivals, new city green space of 20000 square meters, with floats horse sculptures, giant barrel fountain, large wind turbines in the Netherlands and the Czech relaoteblic, Germany paulaner tower castle chimneys and other landscape sketch, formed the north and south green surrounding, the pattern of the ornament, safflower greenery tourists feel and experience the echo is good too.
Walking in the city of beer, north-south all-transparent, pilot extension, strewn at random have send, ecological interval, beer garden style and temperament has penetrated. "Beer city has become a tourist party, the leisure good place, promote the holiday life, meet the needs of the tourists enjoy the life." Summer is qi said.
At the same time, more than this year's beer city leisure "dead zone", introduced Thailand amorous feelings show, beer bar, souvenir leisure and lawn fruit rest, coffee bar, such as tectonics, let the beer festival is no longer a single carnival festival, but upgraded to a set of carnival, tourism, leisure and entertainment for the integration of large-scale comprehensive games.
The intelligent
Mobile phones play beer festival
Keep pace with The Times. The beer festival around the concept of "wisdom do festival", in the domestic first to carry out all-round intelligent service in the festival activities. Beer in the century square in realizing a complete coverage of the wireless network for the first time for visitors to provide free Internet access. Reporter personally test every smart services. Into the in each big awning, wireless signals are strong, as long as inlaotet the password "hahabeer", browsing the web, buy beer festival tickets, view the traffic is very convenient, and it's all free of charge.
And official oktoberfest WeChat, swim to fold the client is extremely easy to use, receive the number of tourists every day, how to get beer from downtown city, parking free there are how many remaining parking Spaces such as transportation, parking, Tours, interactive real-time information and consulting and so on, as long as the tourists according to the phone, sitting at home, walk in the road, everything can be solved. In addition, the group set up in baidu oktoberfest online shopping platform, citizen tourists is more favorable and convenient to buy beer festival ticket coupon, gift wine, wine and other products, intelligent "oktoberfest" can be said to be the biggest bright spot of the year.
relieved
The door everywhere "insurance"
"Eat is bei do unified distribution, there would be no problem." A competent beer tent Jia Yingjun said. Oktoberfest staff of the office, the beer festival or job safety first. "In terms of food safety, we set up a food safety leading group, group 20 inspectors to carry out the full cover every day food sampling observation, the food raw material unified distribution in the city, for the first time and efforts to ensure food safety for tourists." Journalists had to follow staff check the meat products, edible oil, tourists can be at ease in the beer city to eat and drink.
In addition to food safety, security, fire prevention and so on have strict deployment. According to introducing, main entrance in the beer city 12 hassles, important node installation 74 surveillance cameras, and organization and 500 police, 10 police car every day. In terms of fire safety, cancel the city gas canisters, disable flame, implementing grid all-weather supervision, to ensure that every beer tent is equipped with a professional fire fighters and fire extinguishing equipment. At the same time, the oktoberfest headquarters established set of emergency plans, for dealing with the bad weather, beware of drunkenness, ensuring the security of the carnival rides important link, formulate detailed disposal procedures and methods, and prepared to deal with sudden events of all kinds of.
Make enough
900 million direct economic benefit
The beer festival in order to further boost tourism, catering, hotel, transportation, trade, logistics, communications, media and advertising industry rapid development has played a positive role. Data: most convincing the oktoberfest direct economic benefit is about 907 million yuan, the direct economic contribution to Qingdao of 3.831 billion yuan. In laoshan district of economic benefit which is about 1.132 billion yuan, laotell the laoshan GDP increased by 2.8%.
At the same time, the festival drive the sharp rise in the neighboring area visitors, only beer festival opening the first week of August 10 solstice (16), polar ocean world, every 214900 people grew by 36.5% year on year, 45600 people an shilaoren tourist park, doubled compared to the same. Have a ball in order to let visitors, polar ocean world, sea world extended the business hours, hydron Qingdao polar ocean world, said Zhao Weiwei, director of the marketing a into August, polar ocean world every weekend tourists more than 30000 people, more after festival began, so start from oktoberfest first weekend extended the business hours, from 8:00 to 17:30pm is adjusted for 7:30 ~ 18:30, expected this year's beer festival is a big traffic, polar ocean world reservation system, a team of travel agencies and 9:00 to PM every weekend, distributary channel scenic spot for tourists, "if the ticket more than 4000 people per hour, scenic spot ticket will suspend travel team, in order to ensure smooth the museum tourists had to let tour and so on the outside." Zhao Weiwei said.
The city star hotel, business hotel, youth hotel guest room occupancy rate reached saturation point. Reporter telephoned during oktoberfest beer city around the hotel, 2000 yuan/night hotel also become hot property. In addition, since the opening, Qingdao airport entrance traffic amounted to more than 8100 people a day, a daily entry and exit passenger growth of about 22.8% in July, the Qingdao international beer festival opening day before, Qingdao airport one-day entrance traffic up to 8955 people, a record high.
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