"laote" big awning one desk is hard to find Spring wine countless business opportunities

Palace magnificent atmosphere of canopy design let visitors linger, the laoshan springs made from laotere beer "drunk" tourists at home and abroad... On the 23rd of Qingdao international beer festival, in their first appearance in the form of independent canopy laote, beer won a standing ovation. "We tent to drink at least 200 barrels a day." According to the chairman Margaret hsing hui laote, beer, since beer festival opening day, heavy laote covered beer is in short supply.

Good quality wine in addition to let the masses of tourists hail, also attracted a lot of potential business partners. The reporter understands, open section 13 days, have been Russia, Germany, xuzhou, dealers all over the world contact enterprise, want to discuss further cooperation with laote.

Fresh beer drinking 200 barrels a day

On the 23rd of Qingdao international beer festival, every day there are thousands of tourists in laote big tent to taste the fresh beer laote. "laote beer has two characteristics, one is to use one of the world's three biggest river system made from laoshan mountain springs, 2 it is laotere natural without adding process." Margaret hsing hui, said laote brewery back laoshan, enterprise is one hundred percent of the laoshan mountain spring water to make wine, so the taste of beer is good. In addition, the laote has beer is the Australian imported laotere natural hops, premium grade rice, barley, xinjiang fine yeast, after ultra-low temperature fermentation for a long time. Margaret hsing hui chuckles not from above "drunk".

In addition to the good quality of wine, beer freshness and laote beer attract tourists a huge advantage. Our winery "is the only one in 5 a grade scenic spot, in more than twenty minutes to drive to beer city, so visitors to drink is enterprise has just rolled off the most fresh beer in the day, this is foreign beer can't." Margaret hsing hui said.

Fresh wine, naturally, is the recognition of many tourists. Since open section laote, beer sales have been very good. Tent to at least one can accommodate 2000 tourists, at night the guests have to wait in line empty desk, a day can sell about 200 barrels of beer. "Margaret hsing hui told reporters.

 Wine outstanding attract partners

Although it was the first festival at century square, but laote of this from 1994 began to create brand occupies the important position in the beer market. Margaret hsing hui told reporters that laote, beer now main supply of other domestic and export market, has dealers in all parts of the country, in countries such as Canada, Australia, New Zealand and South Korea also can buy authentic laote, beer. "We this several days of visitors is not only at home, there are many foreign friends are laoterposely to drinking beer tent." In addition to the visitors to binge drink, laote, beer also attract many foreign beer dealers to negotiate and cooperate. "Before there was a Russian businessman want to bring back our beer, is now further in the coming negotiation." Margaret hsing hui told reporters that take part in oktoberfest beer was also thinking of laote for further promotion, and that is the arrival of the foreign guests on this laote, beer "expected the joy of harvest".

Expand tourism industry to enter the industry

To the world famous brand of beer in Qingdao international beer festival, for laote, beer is an opportunity to raise their brand value. The parameter "add oktoberfest beer brand promotion is for laote, laote have deepened the beer in the consumers' mind of recognition." Margaret hsing hui said, "next year we will continue to take part in the festival, but also to expand the scale, the beer festival will become a important part of the development of laote te beer."

In 2014, the 20th anniversary of the laote's beer to celebrate her birthday, speaking of laote's future, Margaret hsing hui confidently told reporters: "in the development of laote brand at the same time, but also extend the industrial chain, relying on laoshan scenic spot to develop industrial tourism." At present, laote is building a collection of scientific research, tasting, exhibition functions in one of the complex building, the building is completed, will greatly promote the laote beer level of the industrial tourism. Our reporter hou intern reporter in the dawn