Beer trademark culture

Beer is recorded in the history of BC in ancient Egypt, today in the malt as the main raw material, rice, hop for accessories brewing process has become a worldwide beverage, as an important part of beer culture, brand, with its rich connotation and constantly excavate and show.

Beer was introduced to China in the late 19th century, intelligent Chinese, according to its first syllable Be or Bi it translated into "wine", in the period of late qing dynasty carlsberg has can Be seen in the advertising. Later people think translated into "skin" the word is not very appropriate, because beer is the drink with my mouth, and then according to the ancient Chinese word of pictophmetic mouth for metal), British Columbia as the phonetic element to create a new character "bei", which about 1910 years or so, after I have been in use today.

The emergence of beer trademark paper is about in the middle of the 18th century. Then the beer production volume is increasing, and in 1756 the wine has been in the use of black and white paper label, brewers also gradually realize the need to make distinctive mark for their products. According to historical records, in 1843 the British BaiDengNong printed a beer company is to lead a round tries to distinguish the trademark on the bottle, and branded beer during the Crimean war has a large number of exports, Edinburgh William young, brewery is now in possession of that period branded empty beer bottles. Can speak round label is one of the early, but now with rectangle and oval. Statistic and according to the present, the trademark shape are round, oval, pear shape, rectangle, square, peltate, drum, triangle, diamond, octagon, hexagon, parallelogram 15 species, saddle, crescent and bread, and the basic shape and derive more other changes.

Due to the competition brewer, counterfeiting problems followed. In order to ensure the interests are not violated, and some western European countries the earliest implementation of the trademark law. Bath in 1890 the ownership of the company to ensure that the red triangle trademark, has sent an employee in the registration by the steps such as the night, become a British trademark act to protect the first one trademark, then the logo is not strong, generally brewed with factory name and brand, so the UK is considered as the origin of beer label.

Beer trademark has a wealth of regional culture connotation, which is due to the features of the beer. Such as breweries in the world the most German trademark is pay attention to the tradition, and most have created s injection, elegant design gimmick. Breweries also often to the annual festival special beer, such as the may festival, Christmas, etc., give a person a kind of immersive feeling; Trademark beautiful the Canada, we can appreciate the beautiful lakes and mountains; Trademark very fastidious, the Danish design style is novel and chic, special is famous for its set of standard; Trademark is famous for its grave, the British much like black, to express their noble gentleman image; Australia's trademark and the animals very decree by destiny, this is due to the results of their countries to protect animal; Other such as Holland windmill, Tanzania lion and Canadian maple leaf, etc., make we can not only appreciate the understand local folk customs, but also can improve the level of our appreciation.

Trademark design the each country has different characteristics, but their common ground is advertising, play a role, publicity and beautifying of beer, so designers harmony between heart as much as possible the local customs, historical allusion, etc., make it become the rich knowledge, an important part of the wine culture. As in beer label not only have trousers han during the French revolution, Britain Normandy and other historical records, but also can enjoy German gothic architecture, Japan's Mount Fuji, Australia prairie, the Great Wall of China and other places of interest, more can see roars, lively and lovely animals such as chicken calls design, make the person beautiful. It is because of these rich content to make trademark has the extremely high collection value, cause the attention of the collector, which has become one of the big four plane collection.

China's beer history can also be reflected from the trademark. In 1900 the russians established the first brewery of China in Harbin; In 1906 British merchants established the British beer company in Qingdao; In 1915 by the Chinese people founded the Beijing receives sheng brewery, and so on. These labels are difficult to collect today. Our trademark is now about three types: one is the ellipse resembling Qingdao beer 2 it is to highlight the trademark, the local color, such as the Great Wall of tianjin, the temple of heaven in Beijing, guilin landscape, etc., many places of interest, xiushui ling chuan as subject; Three is the use of some foreign beer trademarks in joint ventures.

Trademark, as a kind of collection, we can in horizontal and vertical two aspects to observe. Longitudinal see trademark by the low level to high level is a qualitative change process, and on the other beer industrial development, and increased the particularity, is the intangible asset of an enterprise, with art, right and reputation values.

Small beer label, is not only a sign of a brand, still contain a knowledge of art, a labeling tell a story, a frame of a legend, as a unique form of expression of beer culture, beer standard has high appreciation and collection value, believe that will become a popular collection in the future.