Eight days under more than 600 tons of beer belly drink tourists more than 2 million people

Traffic in the city the night of August 17, beer, on the day of the festival and section number in this year's record high.

Filariasis in August, the city of beer laoshan century square festival revelry across the island. August 18, the 23rd Qingdao international beer festival opening section 9 days, the relevant departments of the excellent "first half" flashed. Hotels "350000 innovation high, more than 600 tons, more than 2 million people drinking beer carnival hot equipment, visitors carrying 5000 people... Has a strong radiation effect on beer festival this year.

Reception of 350000 people at a record high

Passionate music, tantalizing dance,, drink a cup of this bustling scene in the beer festival opening a week later. On August 17, 18, is this year after open section of the second century square beer city weekend, each big beer tent to take turns full, a table is hard to find literally.

In one hand and a beer, a carry a kebab, writhing to the music of a passionate, on the night of August 17, each big awning hallway, table, it can be seen everywhere. "At night these days are all full, many tables have turned Taiwan for more than three times, the strength beyond imagination." "The same tent a waiter said.

Visitors to the heat of the night beer city. Wang family who drove to beer in taitung city, didn't expect such as eating alone waiting for nearly an hour. "It's so crowded, every big tent is full, a table is hard to find." To beer festival every year she told reporters that this year's festival is she had seen a "most polaotelar", even go to the bathroom to wait ten minutes.

According to office of Qingdao beer festival, on August 17, one day, century square beer city break through 350000 person-time, number of tourists in beer city since moved to a new home daily attendance record.

Eight days drink more than 600 tons of beer

Sentiment is not only focused on the weekend. August 18, 16 days of the 23rd Qingdao international beer festival are in their ninth day, Qingdao beer festival office unveiled festival "in the first half," after more than half. According to laoshan district party committee, standing committee member and delaotety battalion commander summer beer city is introduced, the 23rd eight days, Qingdao international beer festival opening day to drink beer city century square visitors more than 2 million people, drinking more than 600 tons. "Beer festival as one of the main places of leisure party, festival has become the people like a way of life." Summer is qi said.

It is reported, the festival attracted 27 brands from 18 countries, more than 300 series of beer products section, section manufacturers and high number of beer brand innovation. Among them, Thailand, the Serbian beer for the first time section. Large tourist groups, let these section manufacturer harvest quite abundant, even vendors to follow. "Sold more than 100 masks the night." In the town, the head of a sale of masks, hats happily told reporters: "if can do this, every day to earn ten thousand yuan should be not too big problem."

5000 people a day to play the ferris wheel

Young people and children's favorite carnival, but also in the "first half" answers showed astonishing polaotelarity. "Our equipment are imported from abroad, fashion, playability have been as good and foreign carnival, so attracted the attention of many." Carnival head Zhu Wanliang said.

According to xia is rev, visitors to the festival of this year and major in the majority with young people, most of them together to feel the atmosphere of the city of beer and passion. Carnival recreation areas, a total of 26 introduced with nearly 30 sets of auxiliary equipment of large and medium for tourists to experience, "nearly eighty percent of festival visitors will choose to experience a carnival."

On the night of August 17, Trojan palace, ferris wheel and jump off a building machine hot projects lined up in front of the captain for 40 to 50 meters. Zhu Wanliang revealed that only the ferris wheel, jump off a building machine daily carrying tourists reached 5000 people, new equipment magic carpets are very polaotelar.

In order to guarantee the safety of the tourists, the carnival this year recruited more than 300 high-quality service personnel whole services for tourists. Another part of carnival mobile service team, in the present on standby, ready to deal with an emergency.

Bright spot Qingdao local wine nonlocal guest preference

Zhang, from chongqing on the night of August 17, and friends gathered in laote beer tent, lifting the cup in native dialect announced: "cheers". Drink enough, they also brought two boxes barrel gift wine is going to go back to friends. "To bring back the Qingdao local wine, can try to make friends, delicious and characteristic." Mr Zhang said.

"Beer festival this year is a prominent phenomenon, that is a targeted select all the tourists around the beer brand. Most tourists to drink beer city favour local beer." Interview, laoshan district party committee standing committee member and delaotety prefects, beer city is rev told reporters in the summer of battalion commander in chief. Beer festival this year, laote beer, Qingdao beer, both local brands in their own wine, draws Mr Zhang that specifically at Qingdao local beer for tourists.

"Beer festival after the move, we first section, the enthusiasm of the tourists especially tourists passion beyond imagination." laote, Qingdao beer co., LTD., chairman of Margaret hsing hui told reporters that come to their tent to drinking, six chengdu is foreigner. "Walk in the big tent, can often be heard in wenzhou, chongqing, such as southern accent, and northwest and tianjin dialect." Margaret hsing hui said, since the open after oneself also got a call from the many friends want to reserve position. "There is a trading company, specialized with German customers to come to a wine tasting." She said.

According to rough statistics, laote large tent to sell virgin laotelp 300 barrels a day. "One day more than 6 PM only six barrels of wine, we had to immediately city a 40-minute drive from beer factory urgent transportation, with the most fresh wine meet the needs of tourists." Margaret hsing hui said. For her, the festival has become a local beer out of a platform of Qingdao "many tourists don't know our domestic brands, understand us, this is the power of the beer festival."

Summary of specialization and innovation bring good results

"" in the first half ended, Qingdao beer festival office also began to summarize the experience and lessons. Section "market-oriented mode, professional team and innovation became the oktoberfest section and the rising number of important reasons." Summer is pointed out.

Beer festival this year with festival life into concept, promote the holiday life evolution. "In the setup and organization of active plate, the festival not only pay attention to local culture connotation, at the same time also to fusion multicultural, marketization of section model can withstand the test." Summer is qi said.

At the same time, the beer festival this year's service are all professional team in operation. Sanitation work, for example, take the grid management, the garbage increases with the increasing production of qing dynasty, has created a comfortable drinking environment for tourists. All beer festival two shifts of health maintenance staff will be at half past seven will be fully before cleaning the garbage, then once every hour will clean up, closed city clean up before the last time. Marketing, investment, security personnel, etc all have professional and standard operation procedures.

"We need to continuously meet the needs of the people." Summer is rev said, this is the power of innovation. The beer festival launched the concept of "wisdom festival" and move, take the lead to achieve the intelligent service important festivals in China. Visitors can scan qr code by mobile phones, download the oktoberfest application platform, access to transportation, parking, Tours, interactive and real-time information consulting, etc. Kaesong in eight days, and section of young people account for a large proportion in the total number, reference section showed a trend of young visitors. In addition, through some concerns oktoberfest beer festival official WeChat platform content, participate in the drinking contest interaction will have a chance to win a car. Reporter zhou bencen lotus Our correspondent Sun Yulian

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Beer has become a Qingdao cultural symbol

"Beer has become a cultural symbol of Qingdao city, beer culture deep heart broad citizen, beer drinking beer city is the local citizens in dinner hot topics." Summer is rev said in an interview.

With Qingdao beer, haier, hisense and so on a number of large enterprises gradually towards the world, let the world know more about Qingdao, the Qingdao curiosity prompted the city more and more people want to know the city. "To participate in the Qingdao international beer festival, no doubt, be knowing the connotation of the city's first choice." Summer is qi said.

For seven consecutive years was awarded "China top ten festivals" of Qingdao international beer festival, after 23 years of development has become a leisure entertainment is given priority to with beer festival brand, it is medium with wine, friends and set up a bridge of communication and cooperation with the world of Qingdao, by a "city" the development of a city circle of vigor and vitality. "Now a lot of Qingdao people meet say" hello ", the first thing is ever to beer city." Summer is rev said, this is the delicate relationship with the city of Qingdao beer.

Laoshan beer city this year, to play a leading role, with regional city beer theme square, as the backbone, such as characteristic block with the general community, village as the complement, the city formed "1 + 10" mode, namely the venue a theme (laoshan international beer city) and 10 characteristics (10 district city hall) of "central city, more widely" pattern of activity places, fifty activity highlights, best activity more beer and Qingdao.

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Beer city souvenirs creative T-shirt

To a trip to the beer city, in addition to the wine tasting delicious food and took photos, buy some souvenirs at the end of the play, is also an inevitable choice for tourists. August 18, century square beer near the south gate of merchandise exhibition area display creative T-shirt has attracted many people's eyes. In the history of constellation in beer "and" beer "two big series provides only 2000, 60 yuan each, has sold more than half.

The reporter understands, since the beer festival opening, all kinds of souvenir sales, total sales volume has reached nearly 40000. Among them, the mascot, culture T-shirt, key ring, etc because of its polaotelist price are very polaotelar with tourists.

It is reported that this year the festival T-shirt in the new fashion elements and design concept on the basis of added two series: "constellation in beer" and "beer" in the history. Constellation in beer "series of the zodiac as prototype launched 12 T-shirt, men's, women's, children's three styles. Constellation represents one kind of individuality and fashion, this series of T-shirt is very polaotelar with young people. We also introduced the constellation series parent-child outfit." Officials said.

"In the history of beer" series, a total of 6 t-shirts, designers with age representative described the development of beer culture, beer bottles design to let visitors know more about the history and culture of beer.

It is understood that the two t-shirts are designed by the China central academy of professional teachers, adopt the fabrics of cotton Calais card, price 60 yuan/piece, limited supply 2000, currently has sold around 1000 pieces.