Beer Margaret hsing hui laote, a local wine companies break industrial tourism

laote, beer tent at night

laote drinking contest especially big awning to attend Wang Kunshe attracted many tourists

Amother and daughter deduce the wife's biggest Wang Kunshe on the stage

This chic "shells" only in the beer tent is Wang Kunshe laote

laoteblic network - Qingdao August 14 (reporter Wang Kun), Qingdao is rich in beer city, not only has the world famous Qingdao beer, and adopts "the water of long life," said of laoshan spring of laote beer brewed, fresh-tasting not above. On the 23rd of Qingdao international beer festival, laote beer in their first appearance in the form of independent canopy, reporter interviews to ms beer chairman Margaret hsing hui laote, about the tent, and laote, beer a local brand development strategy in the future.

Water out of the good wine wine seize the eye

Margaret hsing hui said: "laote beer has two characteristics, one is the world's three big one of water system made from laoshan mountain spring water, the other is laotere natural without adding process." Besides,, laote beer is brewed with Australia imported laotere natural hops, premium grade rice, barley, xinjiang fine yeast, after ultra-low temperature fermentation for a long time, not from above "drunk". Reporter saw, in addition to good wine, laote big tent wine also has distinguishing feature very much - shaped like a small barrel shells can be installed 3 l beer, a lot of tourists with "shell" on the table, through the "roasted from drinking, joy.

Ten thousand jins of beer package fresh every day

"laote beer in Qingdao rate is not high at present, mainly for other domestic market and exports, this time try to do big awning, visitors to citizens want to further promote laote, there are also some tourists rush our beer, packed in the evening everyday, each table should be turned over several times." The reporter understands, laote beer tent of wine every day is fresh, made from the factory, directly to the city of beer, "carrying two or three times a day, can sell three hundred barrels a day, about ten thousand tons of beer, we guarantee that let visitors to the most fresh wine every day." Margaret hsing hui said.

The king of wine has to be open to drink in a year

At the time of interview, laote in the beer tent on stage are small beer drinking contest, visitors from the liangshan wang nominees, gains the champion, took a case of beer laote. "Not only that, the winner still have a chance to have a year of laote beer for free." Margaret hsing hui said, they will be statistics 16 days beer champion, after the festival, to extract two champions, in accordance with the standards of 2 bottles of beer a day, free of laote beer a year.

Wine enterprise seeks the transformation of tourism breakthrough

When it comes to laote, the future development of beer, Margaret hsing hui are full of confidence: "we have a plan for the next three years, you can see the design of laote big tent, is a pair of wings and fly, our brand has a history of 19 years, next year is the 20th anniversary of our brand in the development of laote, at the same time, to extend the industrial chain, develop tertiary industry." Is Margaret hsing hui referred to in the tertiary industry, relying on the laoshan scenic spot to develop industrial tourism. "Our factory is the only domestic beer enterprise located at level 5 a scenic spot, and we are building a collection of scientific research, tasting, exhibition functions in one of the complex building, the building is completed, will greatly promote the laote beer industrial tourism level."